Extraordinary Genius - Chapter 347 – Giving CCTV lessons again (Part 2)
“Director Xu, with this performance order list, how are you going to announce the nominees? How are you going to pan and switch the cameras?” Feng Yu waved the program list at Xu Yipeng.
“Announce the nominees? Just let the host announce them. Why do you still need to pan and switch cameras?”
Feng Yu said in an unpleasant tone: “just read out the names? Don’t need to pan and switch cameras? You really think that this is the New Year’s Eve Gala night? Don’t forget that this is an awards presentation ceremony. This program is to give out awards! Although there are no big screens, the live audiences cannot see, but the audiences in front of the TV see the nominees. Every name that was read out, the camera should zoom in to the nominee’s face for at least 3 seconds.”
“We still have to film them?”
“Of course! This way, people will know who the nominees are. To them, being qualified as a nominee is also an achievement!”
The nominees must show their faces on TV. Feng Yu had promised those companies that participate. Of course, this airtime was not free. Feng Yu had charged these companies that wanted to show their face on TV for 100,000 RMB!
You want to show your face on CCTV for free? You think 100,0000 RMB was too expensive? You will be seated at the round tables in front of the stage, and your seats will have your name and organizations. The whole nation will know you and your company.
Not only this program will be broadcast on New Year’s Day, but there will also be repeat telecast. Soon, this program will be made into VCD, and this VCD will be given free to the consumers when they buy the VCD players. That will be another way to increase your brand awareness.
What? You do not know what a VCD is? VCD player can be considered a new type of Video Cassette Player. It is still under development and will be launched next year!
Don’t you think all these benefits were worth 100,000 RMB?
Feng Yu charges those fixed winners more. Even though some of the winners were not set by Feng Yu, Feng Yu was still able to charge them money. It was because Feng Yu was selling seats.
Why was Feng Yu selling seats? The venue at CCTV was very big, and there were stands at the back. When you are receiving your award on the stage, don’t you want your staffs to see? This can also be a benefit to your workers.
You think 300,000 RMB for the tickets was too expensive? Think about this. If all your workers in the stands were wearing the same clothes, and when the cameras panned towards the audiences, the people in front of the TV will remember your company. This would be better than advertising on CCTV. Furthermore, your staffs are coming to CCTV to watch this program, and they might have the chance to be on TV! There are lots of people fighting for the tickets.
Just be charging those companies, Feng Yu have got back the money he spent to sponsor this event. He still made a small profit. If he did not give the Motor Factory, Aviation Factory discounts, he would have made over a million RMB!
Feng Yu told Xu Yipeng about the switching of cameras. Although he was not in this industry, he was still about to explain his ideas clearly. This way, he needs more cameras, and the cameramen must be able to find those people fast.
This was what Feng Yu learned from those movie awards he watched in his previous life. When the cameras showed the stars in their seats, the stars will make funny faces or actions. This will attract more viewers.
Xu Yipeng was surprised by Feng Yu’s ideas. He had to switch cameras this way for this awards ceremony? This should not be a problem for them, but there was not enough budget for the additional cameras.
Feng Yu waved his hand and said: “You calculate how much more is needed for the additional cameras and let me know. I will pay for it!”
When Feng Yu said this, Xu Yipeng’s anger subsided. This Feng Yu was not the producer, but he was the sponsor.
“Director Xu, there is also a problem with the table arrangements.”
“What is the problem? The two round tables in front are for those nominees, and the other audiences are seated at the back. What’s wrong?” Xu Yipeng was going crazy. Why Feng Yu felt that everything he planned was wrong?
Even if what you said earlier was right, but what’s wrong with the seating arrangements?
“How are you going to arrange the seating for the round tables? The winners will be sitting in front and the other nominees behind them? Those government units in front, individuals at the back? The bigger companies in the middle and the smaller companies at the sides?”
“What’s wrong with that?” Doesn’t all seating arrangements like this? Those more important people in front and center? You said that you wanted to give these people airtime and important people should be getting more airtime.
Feng Yu shook his head: “Director Xu, you are wrong! We are doing an awards presentation ceremony. You must remember it.”
Xu Yipeng felt like strangling Feng Yu. How many times must you remind me that this is an awards presentation ceremony?
“Awards presentation ceremony seating arrangements must be by the awards category. We have a total of 12 awards, 6 group awards, and 5 individual awards. So, there should be 12 tables in two rows.”
“That’s right. This was what I had planned.” Xu Yipeng interrupted.
Feng Yu glanced at Xu Yipeng and continues: “12 tables and the front row are for the groups, and the back rows are for the individuals is fine. But those nominees and the winners for the same categories must be seated at the same table.”
“What? How can all the people from the same award category be sitting at the same table?” Xu Yipeng thought that this was not possible. “They are all competitors, and those that did not win the award will not be happy to be sitting with the winner.”
Feng Yu looked at Xu Yipeng again: “Why can’t they be sitting together? Also, the signage with their names on the tables should be prominent. When the cameras are pointing at them, their names and company should be captured by the cameras too. All the audiences must see it too. You think these people dare to show black faces at CCTV venue? They will be facing the whole nation’s viewers, and they should be glad that they can even be a nominee. Furthermore, the winner can still receive the congratulations of the other nominees in the same industries.”
It does not matter if those congratulations were sincere or not. When the cameras were facing them, they will surely be smiling. They are at CCTV venue, who dares to create trouble? Furthermore, who said that those people must be competitors? They might even cooperate.
“Also, when the winner is getting the award on stage, the cameras can also zoom in on the expressions of the other nominees. The audiences should like to see their reactions.”
Isn’t it too evil to show the expressions of the losers to the viewers? Xu Yipeng cannot accept it. What Feng Yu said early still made some sense, but he cannot accept this!
In Feng Yu’s previous life, this part of the awards presentation was the most interesting. The audiences love it to see the reactions of the other nominees that did not win the awards. Anyway, the winner will be on the stage to say his thank you speech, what’s wrong with giving the losers some airtime?
Hmmm…. Feng Yu can still arrange for some people to show sad faces. The audiences will feel that the winners were not fixed. It was impossible to convince all the viewers, but there should not be a problem to convince most of the viewers.
“Now, we have finished talking about the round tables. I noticed that the audience stands at the back have problems too.”
Xu Yipeng’s veins were almost bursting. How come there are so many problems?!