Extraordinary Genius - Chapter 489 – Overrun of health products in the marke
“Feng Yu, this is your business plan? You think that the sales of health products will pick up with just advertisements alone?” Zhang Ruiqiang threw the stack of documents on the table and looked at Feng Yu. “You do not agree with me? Although these can be classified as medications, these are all non-prescribed medication. You do not need a doctor’s prescription to buy these products from the pharmacies. What’s the purpose of taking these medicines? To supplement the Zinc intake, Calcium intake and increase red blood cells. The word is supplement!”
“But these are all medications, and why are your retail prices set so high? Are you trying to fool others into thinking that these are health supplement products and purchase them?” Zhang Ruiqiang scolded.
“High prices? Although these products can give us lots of profits, our profits cannot be compared to those health products in the market. I dare to guarantee that our sales volume will be huge, and our profit margin will be small. We are making use of the volume to make profits.” Feng Yu said casually.
From how Lehaha became so popular, it showed that the people now were very concern with their children’s health. What was Lehaha selling? It was just a type of liquid health supplement that improves the digestive system of the children, creating a better appetite for the kids. This was Lehaha’s selling point.
Because of this liquid supplement, many foreign companies had approached them to purchase their formulas. Children that do not like to have proper meals does not only occur in China. This was happening in countries all over the world. Of course, this does not include some parts of Africa. The children there do not even have enough to eat.
When children do not eat properly, the parents will be worried about their growth. Their only solution was to buy some health supplements for their kids to try and solve this issue.
The body needs vitamins, Zinc, Calcium, etc. With Feng Yu’s health supplements, these will all be covered. This is science. Zinc deficiency is one of the causes of eating disorders.
Feng Yu was prepared to include this in his commercials. With his ads, he believes that the sales will not be bad.
“With just these advertisements and your sales team? Those former executives from the pharmaceutical factories?” Zhang Ruiqiang could not accept Feng Yu’s business plan. When Feng Yu promised that he would create a vast amount of profits within a year, Zhang Ruiqiang thought that he would make use of Tai Hua Trading’s existing sales network and not setting up a sales team.
Also, what kind of sales team was this? These were all former executives from the pharmaceutical factories. They had not been doing much over the years. They only want to laze around and enjoy the benefits given by the government. Zhang Ruiqiang was sick of facing them.
“Only these! I promise that you will be surprised by the results!”
On 1st May, Feng Yu changed the advertisements on CCTV to Bing City Pharmaceutical Enterprise’s products. He got a mother and son to star in the commercial for Zinc gluconate and Calcium gluconate, a woman to star in the ad for Red blood cells supplement and old men and women to act in the Calcium tablets and vitamins commercials.
These commercials were conveying the message of the extensive uses of these medicines. At the same time, promoting Bing City Pharmaceutical Enterprise as a proper pharmaceutical company. These were not some bogus wonder medicine.
Coincidentally, there was another wonder health product that appeared in the market. This product’s ingredients claimed to have used the extracts from Chinese softshell turtles and some traditional Chinese herbs. The effects of this product were to improve mental capabilities, vitality, and longevity.
Who was the person that endorsed this product? Coach Ma! This wonder drug was called Chinese turtle essence! This was what the students from the other faculties drank before the sports meet!
Feng Yu also did not know that Chinese turtle essence had purchased advertising slots at CCTV. No wonder Coach Ma appeared at CCTV during the advertising slots auctions.
But this drug was extremely popular in Feng Yu’s previous life. This was because of Coach Ma. Coach Ma had claimed that all his students were able to win so many medals were due to this wonder medicine.
The Ma Family Army had appeared in almost all major competitions, like the Asian games, Olympics, etc. and had won lots of medals and broke many world records for China. This year, the Ma Family Army was at their peak, and many coaches from other countries came over to learn from Coach Ma.
With Coach Ma as the spokesperson for this product, this product was flying off the shelves.
Regardless of old and young, men and women, all of them wanted to live longer. Just this selling point had let this Chinese turtle essence to extremely popular.
This Chinese turtle essence had also bought dozens of smaller factories within a month to increase their production. Despite this, they still could not meet the demand!
Another reason for its popularity was their advertisement’s message. “We do not accept gifts this year, the only gift we accept is Chinese Turtle Essence!”
Feng Yu knew that the ingredient of this Chinese Turtle Essence was not from softshell turtles. It was certified that this product was only water with sweetener. In the future, there was a saying in China: “A turtle can feed a factory!”
Also, this Coach Ma also had his ways to make money. He sold a medicine formula invented by his team doctor to Le Baishi at 10 million RMB, and introduced a new product called “The energy of life”. It was discovered that the main ingredients for this product were only vitamins and Amino acid.
The cost of this “The energy of life” was not more than 10 RMB and what was the retail price? Over 100 RMB per box! Of course, the “Chinese Turtle Essence” was more ridiculous. The cost was less than 1 RMB, and it was also selling for more than 100 RMB per box!
Le Baishi had a strong sales team and despite the sales team, “The energy of life” was not selling as well as the “Chinese Turtle Essence”. However, it was still the number two bestselling health products in the market!
Feng Yu immediately added a sentence at the end of all his Bing City Pharmaceutical Enterprise commercials: “Safe Medicine, Made with a conscience.”
This sentence might not be of any use right now as there were not a lot of fake medicine in the market. Or should it be that there were already many fake medicines in the market but was not discovered by the authorities? All the consumers were not aware of.
With the advertisements on CCTV, Bing City Pharmaceutical Enterprise was introduced to the viewers all over China. But the sales were not doing as well as those health products.
Your product can only supplement the body with calcium, Zinc, etc. The other products can stimulate the body’s potential and increases the vitality. We will buy those better products even if it cost more. Tonics should be more expensive!
In that era, the Chinese had a saying: Cheap things are not good! But they did not know that even if the product was more expensive, it might not be good as well!
Feng Yu really despise those that sell these type of fake health products. They were cheating their fellow countrymen. If they were competent, they should be cheating those foreigners in other countries!
If they were capable of doing that, Feng Yu would still praise them. But these unscrupulous merchants were not doing that. They were only taking advantage of the Chinese.
Didn’t you advertise your products on CCTV, newspapers and radio stations? You are promoting the wonders of your fake health products and exaggerated the benefits? Then I will use the same method to give you the killing blow! I will let you know what is call people power.
“Is this Station Chief Jia? I’m Feng Yu. I would like to invite to do an episode for me. Don’t worry. I am sure that the leaders and viewers will like this episode. 500,000 RMB? It’s too expensive. 300,000 RMB? Fine. Deal!”