Extraordinary Genius - Chapter 601
Chapter 601 – Medical plaster (Part 2 of 2)
Lunar New Year was just over, and everyone was still intheir holiday mood. People returned to work, and the first thing they did wasto read the papers. Anyway, most people do not have lots to do after theholidays.
Eh? How come there is a full-page advertisement? What isthis product? Medical Plaster? What is a medical plaster?
The advertisement stated that it was a bandage that could bestick onto a small wound easily. The readers looked at the pictures andrealized that it was Band-aid, which had advertised on TV a few years back. Butthe advertisement states that Bing City Pharmaceutical’s plasters were moreeffective. It was waterproof and breathable. It even has cartoon prints on it.Most importantly, it was recommended by the General Administration of Sport.
Feng Yu quickly got the General Administration of Sport torecommend his products. He only sponsored them his medical plasters and alsodonated 1 million RMB to them. In return, he was granted permission to printthe words ‘Recommended by the General Administration of Sport’ on the packagingand mentioned it in the commercials.
In the evenings, people saw the plaster’s commercial on CCTV2.
A child was playing at home and accidentally fell andknocked his head. There was a small cut on his head, and the child sat therecrying. His mother took out plaster and stick it on the child’s head.
The child says sticking a plaster on the head was ugly, butthe mother told him that he looks good with the plaster. The child looked athimself in the mirror. The plaster was beautiful. It had a monkey king printedon it. The child laughed, and his mother smiled.
Then a doctor in his white gown appeared on the screen.There were some words below introducing him as Bing City Medical UniversityProfessor Zhou Airen. He said that when children have open wounds, it would bebest to cover it up with plaster as soon as possible. It will stop the bleedingand prevent infections.
The camera zoomed out and changed to a close of up theplasters. There were different Journey to the West characters designs on theplasters.
There was a voiceover: “Bing City Pharmacy waterproofmedical plasters. Bing City Pharmaceutical enterprise. Safe medicine!Recommended by the General Administration of Sport!
This commercial had attracted the attention of children andtheir parents. Waterproof? That means the wounds will not get wet? This plasterwas produced by Bing City Pharmaceutical Enterprise. It should be a qualityproduct. Furthermore, the athletes from the General Administration of Sportuses it.
The children were attracted to the cartoon characters on theplasters. Those pictures on the plasters were beautiful. The plasters looknicer than Band-aids.
Not only the newspapers and TV were advertising. Even theradios were talking about this plaster. It recommended the features of theproduct to their listeners and compared them to the traditional plasters. Theradio broadcasters did not say what the traditional plasters were. But thelisteners knew that it was talking about Band-aids. This Bing City Pharmacyplasters were better than Band-aids?
When Bing City Pharmaceutical Enterprise advertised on CCTV,newspapers, and radio, Band-aid Company was aware of it. In the past, therewere also other companies who tried to sell plasters. But they could notcomplete with Band-aid.
But after Bing City Pharmaceutical Enterprise’s plasterentered the market, they noticed that the plasters could be found in allpharmacies. Band-aid could feel the threat.
Band-aid company immediately had a meeting to try to counterBing City Pharmaceutical Enterprise. They cannot wait until their market sharewas snatched away and then they react. It will be too late.
“It is only waterproof plaster. We can also manufacture it.We will also introduce a waterproof band-aid. The consumers will still chooseus!” Band-aid Deputy General Manager, a foreigner, said.
Band-aid was the inventor of this plaster. How could theynot have waterproof and breathable plasters? They only felt that it wasunnecessary to introduce it in China because the cost was higher for waterproofplaster. They had already monopolized the market with the regular plasters.There was no need to introduce better products.
But now, Band-aid had a strong competitor. It was the widelypopular Bing City Pharmaceutical Enterprise. It was advertising aggressivelyand was a threat to them.
The higher-ups of Band-aid was not very worried. WhateverBing City Pharmaceutical Enterprise could produce, they could also do the same.Almost everyone in China knew about Band-aid, and medical plaster was still anew term. The consumers should not be able to accept it easily.
After Bing City Pharmaceutical Enterprise introduces itswaterproof and breathable plasters, Band-aid immediately introduces similarproducts. As one of the top plaster companies in the world, they could notafford to lose the Chinese market.
Furthermore, Band-aid had entered the Chinese market foralmost 3 years. The brand, Band-aid, was already accepted by the Chinese andwith the brand awareness in China, they were confident that they would be ableto win Bing City Pharmaceutical Enterprise.
Feng Yu received a call from Bing City PharmaceuticalEnterprise’s General Manager telling him that Band-aid had also introduced awaterproof and breathable plaster. Although Bing City Pharmaceutical Enterprisewas supplying the plasters to most pharmacies, their sales were not very good.
Feng Yu told him to remain calm. Waterproof and breathablewere only one of the features. The real selling point of their plasters werestill cartoon prints. It was tough for Band-aid to imitate that.
Feng Yu rubbed his chin. If the plasters were only sold inthe pharmacies, children would not be able to buy it. Their parents will alsonot go to the pharmacies often. The best place to sell his plasters should bethose small stores!
Feng Yu remembered that in his past life, those small storeswere also selling plasters. Plasters were the same as bandages. The smallstores were allowed to sell them, and some stores even had promotions on theplasters.
Then why can’t Bing City Pharmaceutical Enterprise’splasters could not be sold in these small stores? It can use the same strategyas Lehaha. It can be sold at the small stores near to the schools and capturethe small children segment fast.
Feng Yu told the General Manager of Bing City PharmaceuticalEnterprise about this strategy. General Manager hesitated. Those small storeswere selling household items and food. How can they sell these medicalproducts?
The General Manager had seen Lehaha drinks being sold at thesmall stores nearby the schools. But Lehaha was selling drinks, and they wereselling medical plasters. How can it be the same?
But when the General Manager thought about Feng Yu’smiraculous way of selling the medical health supplement products, he chose tobelieve him.
Feng Yu was like the god of sales and marketing to thegeneral manager. Also, Feng Yu was one of the directors of the company, and hewill not do anything to hurt the company.
Bing City Pharmaceutical Enterprise currently had lots ofsalespeople who were the former state-owned employees. Some of them were goodat talking and had achieved excellent results. Some could not stand makingsales and resigned. The city government reassigned them new jobs.
Those remained were good at sales. Bing City PharmaceuticalEnterprise’s General Manager was confident that they could persuade people toknow that Band-aid was only a brand of plaster and not the only plaster brandin the market.
Feng Yu had mentioned that once they had changed the mindsetof the people, Band-aid company will not be able to monopolize the marketanymore. It will only a matter of time when they were overtaken. When Feng Yusaid that Bing City Pharmaceutical Company will be China’s top pharmaceuticalcompany in China, no one believed him. But now, Bing City PharmaceuticalCompany’s sales and profits had risen from 30th position to thesecond position. It was only slightly behinds Shanghai Pharmaceutical Company.This year, they should be able to overtake and clinched the top place.
Shanghai Pharmaceutical Company was also one of theshareholders of Band-aid. If Bing City Pharmaceutical Enterprise could beatBand-aid, then it will surely be China’s number one!
Feng Yu had also said that the total sales volume of theseplasters could reach over 100 million pieces annually. If Bing CityPharmaceutical Enterprise could capture 30% of the market share, and there wasa profit of 30 cents per piece, the profits will be almost 10 million RMB!
For this 10 million RMB, we will fight to our death withBand-aid!
GeneralAdministration of Sport
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