Extraordinary Genius - Chapter 669
Chapter 669 – Young spokesperson
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Although Zhong Qingxian did not really believe Feng Yu’swords, he still gets his men to develop the formula, and he went to contactother factories as their contractors.
Zhong Qingxian needs to look for 3 contractor factories. Thefirst factory must be a factory that can produce milk tea powder. ZhongQingxian’s target was a milk powder factory. This factory could produce Tang,creamer, tea powder, coffee powder, chocolate powder, etc. It can also produceartificial food coloring and preservatives.
The next type of factory Zhong Qingxian was looking for wasa factory that could produce tapioca balls. He looked for some food processingfactories and placed some orders. This was only the testing phase. One or twosmall factories will be enough to provide the supply. If this product wasreally popular, then Lehaha will produce it themselves in their western regionnew factory next year.
The third contractor was for producing coconut jelly. ZhongQingxian contacted a few factories but was not satisfied with the results.Also, the cost of coconut jelly was too high.
Lehaha could produce the packaging by themselves in theirfactories. Of course, it could also be outsourced.
Lehaha could use plastic cups, but heat resistant plasticcups were too expensive. The cost of the cups was higher than the milk teapowder.
Feng Yu suggested using paper cups. Paper cups have been inthe market for quite some time, and the cost was not high. But Zhong Qingxianfelt it will lower their milk tea status.
Feng Yu argued that those coffee cafes were also using papercups. Paper cups were one-time use, and it is more hygienic. The cost was alsolow and not easily damaged. It was also easy to transport as it is very light.The paper cups just need to be heat and water resistant. No one will feel thatthis will make the product look, low class. Maybe the office workers might eventhink this product is a high-end product.
In the end, Zhong Qingxian chose to believe Feng Yu anddecided to use paper cups. The packaging designs were handed over to LiuMichael. They had been working together on many past projects.
The paper cup will have the cartoon character of Lehahaprinted on it. The other side will be a picture of a cup of milk tea. It wassimple and straightforward.
Feng Yu looked at Lehaha’s cartoon picture and frowned. Thispackaging seems more like a children’s drink. This milk tea was suitable forall age groups, but the main target segment should be young adults.
“Qingxian, I have received your fax. But the designs on thecup…… I feel that we should not add the cartoon character figure on the cup. Weshould use a picture of a beautiful woman or a handsome man.”
“Picture of a beautiful woman and man? Are you trying to saythat we should find someone attractive to endorse this product?”
“That’s right. We do not need anyone extremely famous. Wejust need to get someone with a good image. This milk tea main target segmentis young consumers. Think about it. Who is more willing to accept new things?Is it young adults? Also, when we market this product, we can say this isTaiwanese favor. This will let the consumers have the impression that this isan imported product. This will satisfy the consumers’ curiosity of whatoverseas beverages taste like.” Feng Yu said.
“Manager Feng, do you have someone in mind?”
“The most suitable artiste should be from Taiwan. I like TheLittle Tigers. We can also get a pretty young model to partner with them.”
“The Little Tigers? They are quite famous, and theirendorsement fees should be very high.” Zhong Qingxian was not willing to spendso much on endorsements. He seldom listens to pop songs, but he knew who theLittle Tigers were. That proves the Little Tigers were extremely popular and anartiste’s endorsement fees were based on their popularity.
“Don’t worry about the price. Most importantly, they areTaiwanese idols, and they suit our product. Actually, 2 million RMB per year isenough. If you are not confident, let me speak to them.”
Since the product was Taiwan milk tea, how can they not getTaiwanese celebrities to endorse it? It would be weird if Chinese celebritieswere to endorse this product. Furthermore, China’s relationship with Taiwan hadimproved recently. Taiwanese stars also wanted to enter the Chinese market.Feng Yu was not confident of letting Taiwanese celebrities to perform in the SpringFestival Gala Night, but the New Year Gala Dinner was not a problem. The NewYear Gala Dinner was China’s second-highest rating program.
“Ok. I will get my staff to contact the Little Tigers’manager and invite him over.”
“Mr. Song, the conditions we are offering is very sincere. 1million RMB endorsement fee for a year, and we will let Little Tigers performon one of China’s biggest stage. No one other than me can promise you this.Also, Lehaha is an influential company, and we will be entering Taiwan, HongKong, Malaysia, and other Southeast Asia markets soon. This will be a boost toLittle Tigers’ popularity.” Feng Yu said to the Little Tigers’ manager, Song Wen.
“Mr. Feng, our Little Tigers are already well known in Asia.Do we still need other people’s help to boost their popularity? 1 million RMBis an insult to the Little Tigers. My minimum expectation is at least 5 milliona year for a 5 years contract.” Song Wen pulled a long face. But he did notwalk away.
“Mr. Song, do you think the Little Tigers is more popularthan Jackie Chan? Do you know how much I paid him to endorse for my company? 3years contract, 4 million RMB.” It should be 4 million RMB per year, but FengYu did not make it clear.
Song Wen was shocked. How could Jackie Chan’s endorsementfee be so low? He was a superstar and one of the most popular Action Star inAsia. His endorsement fees should be at least 5 million HKD.
“Mr. Song, I have connections to let Little Tigers performin CCTV. This is not something others can do. To put things bluntly, I can alsostop the Little Tigers from entering the Chinese market. Although theendorsement fees I am offering is not high, but it will stimulate their recordsales and increase their popularity.”
“Increase the Little Tigers’ popularity? Do you have arecord label or artist management company? Our Little Tigers had held concertsin China.” The Little Tigers was one of the earliest Taiwanese celebrities tohold concerts in China, and Song Wen was very proud of this.
“I own the world’s biggest VCD disc production line. I cangive a VCD of their concert to everyone who buys a VCD player and helps themdevelop in China. Wind and Rain VCD and Aiwa VCD are my companies. You shouldknow what this means.”
Song Wen’s jaw dropped. He thought Feng Yu was the son orrelative of Lehaha’s boss. He never expects him to be a big boss!
With this big boss’s support, the Little Tigers’ developmentin China will undoubtedly be faster. If the Little Tigers were able to enterthe Chinese market and held more concerts, the profits will be much higher.
“1 million RMB is really very low. 3 million RMB per year fora 5-year contract.”
“5 years? If I remember correctly, men in Taiwan have to beenlisted. The last time the Little Tigers are disbanded is because one of thementered the army. How will I know if this group still exist 3 years later? Youexpect me to sign a 5-year contract with you? I will take a step back too. 4years is the maximum. 3 million RMB for 1 year is too high. Jackie Chan’sendorsement fees were only slightly more than 1 million in China. Ok. I willfactor in inflation. I will offer 1.5 million RMB endorsement fees. Thecontract duration is 4 years. The total will be 6 million RMB. This is my finaloffer.”
“Mr. Feng, I need to consider this.”
“Ok. Don’t let me wait too long. We are also consideringAaron Kwok.”
From Song Wen’s expression, Feng Yu knew he will accept thedeal.
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